Verified Provider Data Official Source: amfam.com Updated: August 2026 A.M. Best A (Excellent)
American Family Insurance family protection, home coverage, and comprehensive insurance solutions
Auto & HomeLife & BusinessDreamKeepers Program
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American Family Insurance – Auto, Home, Life & Business

“Know you. Protect you.” · Serving 19 States · Est. 1932
Auto · Home · Life · Business · Specialty · DreamKeepers

About American Family Insurance

American Family Insurance (AmFam) is one of the most trusted insurance providers in the United States, headquartered in Madison, Wisconsin. Since 1932, AmFam has been protecting families, homes, and businesses through a vast network of local independent agents who provide personalized service and deep community connections.

The company holds an A (Excellent) financial strength rating from A.M. Best. AmFam serves customers across 19 states, offering a comprehensive suite of personal lines, commercial lines, and specialty products.

What sets AmFam apart is its unique customer-centric programs. The DreamKeepers® program rounds up your premium payments to donate spare change to children’s causes. The SafePilot® app rewards safe drivers with discounts up to 20%, while the KnowYouBetter® discount offers personalized savings based on data like education and home ownership.

A
A.M. Best Rating
10M+
Policyholders
19
States Served
24/7
Claims Support
What is the American Family DreamKeepers program?
DreamKeepers® is AmFam’s unique program that rounds up your insurance premium payments to the nearest dollar and donates the spare change to the American Family Insurance Dream Foundation, which supports children’s medical research, education, and well-being programs.
What is the SafePilot app from American Family?
SafePilot® is AmFam’s free smartphone app that monitors your driving habits (speed, braking, phone use, time of day) and rewards safe drivers with discounts of up to 20% on their auto insurance premium.
Does American Family offer business insurance?
Yes. AmFam offers comprehensive business insurance solutions including Business Owners Policies (BOP), Commercial Auto, Workers’ Compensation, Professional Liability, Commercial Property, and Cyber Liability insurance.
Does AmFam offer new car replacement coverage?
Yes. AmFam offers a New Car Replacement option that, if your new vehicle is totaled within the first year or 15,000 miles, will replace it with a brand-new vehicle of the same make and model, rather than paying only the depreciated value.

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