American Family Insurance

Q: What is the American Family DreamKeepers program?

DreamKeepers is AmFam's unique program that rounds up your insurance premium payments to the nearest dollar and donates the spare change to the American Family Insurance Dream Foundation, which supports children's medical research, education, and well-being programs.

Q: What is the SafePilot app from American Family?

SafePilot is AmFam's free smartphone app that monitors your driving habits (speed, braking, phone use, time of day) and rewards safe drivers with discounts of up to 20% on their auto insurance premium.

Q: What is the KnowYouBetter discount?

KnowYouBetter is AmFam's personalized discount program that uses data like your education level, profession, credit-based insurance score, and home ownership status to offer additional savings beyond standard discounts.

Q: How do I file a claim with American Family Insurance?

You can file a claim online through your AmFam account portal, via the American Family Insurance mobile app, by calling 1-800-MYAMFAM (1-800-692-6326), or by contacting your local AmFam agent directly.

Q: Does American Family offer business insurance?

Yes. AmFam offers comprehensive business insurance solutions including Business Owners Policies (BOP), Commercial Auto, Workers' Compensation, Professional Liability, Commercial Property, and Cyber Liability insurance.

Written by: insurance on August 30, 2026

Verified Provider Data Official Source: amfam.com Updated: August 2026 A.M. Best A (Excellent)

American Family Insurance family protection, home coverage, and comprehensive insurance solutions

Auto & HomeLife & BusinessDreamKeepers Program

Get a Quote Call 1-800-MYAMFAM Policy Login

American Family Insurance – Auto, Home, Life & Business Coverage

Headquarters: Madison, WI · “Know you. Protect you.” · Serving 19 States

Auto · Home · Life · Business · Umbrella · Specialty · DreamKeepers · Est. 1932

Get Quote Call Share Coverage

About This Provider

American Family Insurance (AmFam) is one of the most trusted insurance providers in the United States, known for its iconic slogan “Know you. Protect you.” Headquartered in Madison, Wisconsin, the company has been protecting families, homes, and businesses since 1932. AmFam operates primarily through a vast network of local independent agents who provide personalized service and deep community connections.

The company underwrites through American Family Mutual Insurance Company, S.I. and its subsidiary companies, holding an A (Excellent) financial strength rating from A.M. Best. AmFam serves customers across 19 states, offering a comprehensive suite of personal lines (Auto, Home, Life), commercial lines (Business, Workers’ Comp, Commercial Auto), and specialty products (Umbrella, Flood, Motorcycle, RV, Boat).

What truly sets AmFam apart is its unique customer-centric programs. The DreamKeepers® program rounds up your premium payments to donate spare change to children’s causes through the American Family Insurance Dream Foundation. The SafePilot® app rewards safe drivers with discounts up to 20%, while the KnowYouBetter® discount program uses data like education, profession, and home ownership to offer personalized savings beyond standard discounts.

Company Information
Company Name	American Family Insurance (AmFam)
Legal Entity	American Family Mutual Insurance Company, S.I.
Headquarters	6000 American Pkwy, Madison, WI 53783
Founded	1932
Phone	1-800-692-6326 (1-800-MYAMFAM)
Services	Auto · Home · Renters · Life · Business · Umbrella · Motorcycle · RV · Boat · Flood
Coverage Area	19 States (Primarily Midwest, plus select Western & Southern states)
Price Range	$$ (Competitive, especially with KnowYouBetter discounts)
Payment	Credit Card · Debit Card · Bank Transfer (EFT) · Check · Pay-in-Full Discount
Digital Tools	AmFam Mobile App · Online Policy Portal · SafePilot App · Digital ID Cards
Unique Programs	DreamKeepers · SafePilot · KnowYouBetter · New Car Replacement
Website	www.amfam.com

A.M. Best Rating

10M+

Policyholders

States Served

1932

Year Est.

24/7

Claims Support

Price Range

Customer Service Hours

Standard business hours for new quotes and policy changes. Claims services and emergency support are available 24/7.

Customer Service & Quotes

Day	Open	Close
Monday	7:00 a.m.	8:00 p.m.
Tuesday	7:00 a.m.	8:00 p.m.
Wednesday	7:00 a.m.	8:00 p.m.
Thursday	7:00 a.m.	8:00 p.m.
Friday	7:00 a.m.	8:00 p.m.
Saturday	8:00 a.m.	5:00 p.m.
Sunday	Closed	Online Only

Claims Department

Day	Open	Close
Monday	24 Hours	24 Hours
Tuesday	24 Hours	24 Hours
Wednesday	24 Hours	24 Hours
Thursday	24 Hours	24 Hours
Friday	24 Hours	24 Hours
Saturday	24 Hours	24 Hours
Sunday	24 Hours	24 Hours

Very Detailed Coverage Options Explained

A comprehensive, in-depth breakdown of every major insurance product offered by American Family Insurance, explaining exactly what each coverage protects and how it works.

Why Choose American Family Insurance?

Key benefits and unique programs that distinguish AmFam in the insurance market.

DreamKeepers® Program

Give Back

AmFam rounds up your premium payments to the nearest dollar and donates the spare change to the American Family Insurance Dream Foundation, supporting children’s medical research and education.

Community Impact

SafePilot® App

Save Up to 20%

This free smartphone app monitors your driving habits (speed, braking, phone use, time of day) and rewards safe drivers with discounts up to 20% on their auto insurance premium.

Smart Savings

KnowYouBetter® Discounts

Personalized Savings

AmFam uses data like your education level, profession, credit-based insurance score, and home ownership status to offer additional personalized discounts beyond standard offerings.

Tailored Rates

Local Agent Network

Personal Touch

With thousands of local independent agents across 19 states, you get face-to-face service from someone who knows your community and your specific needs.

Expert Guidance

Headquarters Location

American Family Insurance‘s corporate headquarters is located in Madison, Wisconsin. Use this map for corporate correspondence. For personal policy service, please contact your local AmFam agent directly.

Address	6000 American Pkwy, Madison, WI 53783
Region	Dane County, Wisconsin
From I-90/94	Take exit 261 for US-12/18 / Beltline. Head west, then take the American Pkwy exit. The headquarters campus is located on the south side of Madison.
Parking	Corporate visitor parking available by appointment
GPS	43.0389° N, 89.3822° W

AmFam Corporate HQ

⭐⭐⭐⭐⭐ Corporate

6000 American Pkwy
Madison, WI 53783

Mon-Fri: 7:00 a.m. – 8:00 p.m.

Get Directions View Larger Map Call Now Get Quote

Company History & Background

From a small Wisconsin insurer to one of the largest property and casualty insurance groups in the United States.

Year	Milestone
1932	Founded in Madison, Wisconsin, by John B. Amery as American Family Mutual Insurance Company, initially focusing on auto insurance for rural drivers.
1950s-70s	Expanded product lines to include homeowners insurance and began growing its network of independent local agents across the Midwest.
1980s-90s	Grew into a major regional insurer, adding life insurance, business insurance, and umbrella policies to its comprehensive product suite.
2000s	Launched innovative programs like DreamKeepers and expanded operations to 19 states, becoming one of the largest property and casualty insurers in the U.S.
2020s	Introduced the SafePilot telematics app and KnowYouBetter discount program, pioneering personalized insurance pricing through technology and data.
2026	Continues to serve over 10 million policyholders with an A (Excellent) A.M. Best rating, maintaining its commitment to “Know you. Protect you.”

Frequently Asked Questions

What is the American Family DreamKeepers program?

DreamKeepers® is AmFam’s unique program that rounds up your insurance premium payments to the nearest dollar and donates the spare change to the American Family Insurance Dream Foundation, which supports children’s medical research, education, and well-being programs. It costs you nothing extra but makes a meaningful difference.

What is the SafePilot app from American Family?

SafePilot® is AmFam’s free smartphone app that monitors your driving habits including speed, braking patterns, phone use while driving, and time of day. Safe drivers are rewarded with discounts of up to 20% on their auto insurance premium. The app is optional and your data is used only to calculate your discount.

What is the KnowYouBetter discount?

KnowYouBetter® is AmFam’s personalized discount program that uses data like your education level, profession, credit-based insurance score, and home ownership status to offer additional savings beyond standard discounts. It’s designed to reward responsible customers with lower rates.

How do I file a claim with American Family Insurance?

You can file a claim online through your AmFam account portal, via the American Family Insurance mobile app, by calling 1-800-MYAMFAM (1-800-692-6326), or by contacting your local AmFam agent directly. Claims support is available 24/7.

Does American Family offer business insurance?

Yes. AmFam offers comprehensive business insurance solutions including Business Owners Policies (BOP), Commercial Auto, Workers’ Compensation, Professional Liability, Commercial Property, and Cyber Liability insurance. Contact your local AmFam agent for a customized business quote.

What states does American Family Insurance operate in?

AmFam operates in 19 states, primarily in the Midwest, plus select Western and Southern states including: Wisconsin, Illinois, Indiana, Ohio, Michigan, Minnesota, Iowa, Missouri, Colorado, Arizona, Nevada, and others. Check their website for the most current list.

Does AmFam offer new car replacement coverage?

Yes. AmFam offers a New Car Replacement option that, if your new vehicle is totaled within the first year or 15,000 miles, will replace it with a brand-new vehicle of the same make and model, rather than paying only the depreciated value.

Other Insurance Providers

Disclaimer: This article is an independent directory listing and is not affiliated with, endorsed by, or sponsored by American Family Insurance or American Family Mutual Insurance Company, S.I. All information including coverage options, phone numbers, and office details is compiled from publicly available sources and is believed to be accurate as of August 2026. Coverage availability, prices, and terms may vary by state and individual circumstances. DreamKeepers, SafePilot, and KnowYouBetter are registered trademarks of American Family Insurance. Contact the company directly at 1-800-692-6326 or visit amfam.com for the most current information and official quotes.